Founded in 2014 by former U.S. Army Green Beret Evan Hafer, Black Rifle Coffee Company was built upon the mission to serve coffee and culture to people who love America. Black Rifle stands for more than high-quality coffee. We are a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country. A large part of Black Rifle Coffee Company’s success is due to the outstanding work ethic and discipline of our Veteran employees. As we grow, we’re committed to hiring 10,000 Veterans to provide opportunities to the military community that helped build us.
As a Veteran-founded and operated company, Black Rifle Coffee also strives to help other service-members successfully transition from the military into entrepreneurship. We provide assistance to Veterans who seek to launch a business of their own, helping more companies like Black Rifle Coffee Company become a reality.